Welcome to the Upscale Application Form.
This application will take up to 30 minutes to complete. You will be asked to provide information about:
Company vision, company founders and your product or service
Financial information including investment, revenue and growth
Potential for Scale
Business metrics you measure your success by
How Upscale can support your growth
Marketing & Data Protection
Only companies that meet the criteria below will be forwarded to shortlisting:
HQ’d in UK
Series A funding AND/OR £1.5million - £5million in revenues
As guidance, Upscale typically works with companies experiencing rapid growth at approx 10% month-on-month. With COVID, we understand that some companies may have experienced variances over the last 6 months. With that in mind, typical Upscale companies are:
> Looking to significantly increase team size
> Thinking about expanding its customer base or market share
> Aspirations for substantial national or international growth
A digital tech business with a product or service
Ambition to scale
Applications will be scored by our panel of judges on the following criteria:
1. Value Proposition - Have you communicated the problem you solve effectively? What impact does your solution have - does it answer a clear need?
2. Current Traction - What progress have you made in the last 12 months? How do you measure your success?
3. Potential for Scale - Is the applicant at the scale-up stage and ready for the next stage of growth?
4. International Expansion - Does the applicant demonstrate plans to expand nationally or internationally?
5. Programme Value - Will Upscale add significant and relevant value to help achieve the company's ambitions and tackle their challenges?
What makes a good Upscale company?
Clearly demonstrate your traction and achievements - tell the judges what your successes have been.
Be authentic. The desire to genuinely open up and share with and learn from peers will help you stand out.
Use facts. The more data points that you can add, the better.
Demonstrate how you can cross borders or jump into new product lines, as well as operate at scale.
What separates a good application from a great one?
Honesty and ambition. A desire to scale an amazing business, but humility about the luck and help needed to do so.
Put time and effort into your answers. Find a balance between quick one line answers and lengthy paragraphs which don’t clearly answer the question.
Tell us why you should be considered for the programme and what you feel you would get out of it.
What tips would you give a founder who’s completing an Upscale application?
Write it personally and invest time in your application.
Demonstrate true diversity.
Demonstrate ambition to scale.
Have someone with fresh eyes read it!